Louise Selby Bridal
Award-winning bridal designer Louise Selby creates handcrafted, made-to-measure wedding dresses from her home studio in Kew, London. Every gown is personally designed and made by Louise, combining expert craftsmanship with her signature style of clean, flattering silhouettes and delicate lace detailing for an effortlessly timeless look.
A calm, considered approach to finding something truly special.
Sample Sale
At her Kew studio on Saturday 31 January 2026, Louise Selby welcomes brides to an appointment-only sample sale. Featuring a considered edit of past and current bridal collections, special one-off gowns and a small selection of new designs, pieces are available at nearly half the bespoke price, with veils included, in sizes UK 8–10.
about louise
Louise Selby Bridal is a one-woman atelier where every gown is designed, cut and crafted by Louise herself. Her approach is deeply personal, her attention to detail unwavering, and her craftsmanship the result of a lifetime devoted to perfecting the art of bridal design.
“I went to a convent where you were either sporty or you sewed,” Louise says. “The nuns taught me how to sew and how to cut patterns - I learnt every stitch, how the cloth is made, and how it drapes.”
OUR Real Brides
Explore the stories, moments and timeless style of real Louise Selby brides.
From Our Brides
Having started the process, not having a clue what I wanted, you were so patient, kind and caring throughout. It is a deeply intimate and personal process, and you truly got the balance right between allowing the bride to exercise their own creativity whilst also being a wonderful guide in their decision making
- Tilly
From Our Brides
From the moment I met you and tried on your beautiful designs, I knew I had found the perfect dress. What’s more, I loved the process and getting to know you over the past few months. You made me feel totally at ease and guided me through every step of the way, so thank you!
- Genevieve
From Our Brides
Visiting you in your beautiful home and studio for fittings in Kew was the best part of the whole wedding planning process.
- Millie
From Our Brides
I am kept up at night by the melancholy that I will never again wear that most magical dress. It is the dress in which I made my vows to the love of my life, the dress in which I saw him crying at the other end of the aisle and the dress in which I had the best day of my life!
- Emily
