Louise Selby Wedding Dress Richmond Press

Fit For a Princess

Princess Florence von Preussen, great-great-granddaughter of Kaiser Wilhelm II, recently married James Tollemache, an old friend of Prince William’s, in Somerset.

She wanted her wedding gown to be based on a stunning navy crepe Miu Miu dress that her fiancé had bought for her in Paris: with a scooped neck and bracelet length sleeve ending in a narrow cuff fastening with one covered button.

Taking these key features as inspiration, I used French Chantilly lace over ivory crepe to create the top, with a raised waistband. The elegant sheer lace sleeve was finished with a tiny cuff and a single covered button. The skirt was layered silk georgette over crepe with a very long train, while the full-length veil was appliquéd with Chantilly lace motifs to match the dress.

The whole effect – of a romantic, almost bohemian look – worked perfectly and was accentuated by the framing of the floral arch at the church entrance.

Great coverage recently from Brides Magazine and The Mail of the marriage of Prince William’s old friend – James Tollemache and Princess Florence von Preussen;

Prince William’s old friend – James Tollemache – married in Somerset last weekend and whilst many were enthralled with his rather glitzy guests (yes, Scarlett Johansson and her French fiance and baby-daddy Romain Dauriac were there), we were rather enamored by something else altogether…

The bride, Princess Florence von Preussen, was wearing the most delightful of gowns – a beautiful Louise Selby dress.

The Richmond-based designer is known for her effortlessly chic designs which effortlessly tread the fine line between timeless style, traditional design and nonchalant grace.

Princess Florence clearly has good taste.

The great-great-granddaughter of Kaiser Wilhem II teamed her her lace and silk georgette dress with an elbow-length veil, an antique tiara and a Lily of the Valley bouquet. Her groom looked very dapper in a classic morning suit.

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The Mail commented;

Fund manager James, 33, wed Princess Florence von Preussen, 30, at the Church of St Michael and All Angels in Somerset, emerging underneath a magnificent floral arch.

Florence, great-great-granddaughter of Kaiser Wilhem II, is a window stylist at OKA, the furniture store co-founded by Samantha Cameron’s mother, Viscountess Astor, pictured left with husband Viscount Astor.

She attended alongside pregnant Hollywood actress Scarlett Johansson and her French fiance, journalist Romain Dauriac.

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Louise Selby wedding dress sample sale

Louise Selby Wedding Dress Sample Sale

Sample Sale

Saturday January 18th, 10.00 am to 4.00 pm

You are invited to a very exclusive event: Louise Selby’s sample sale at her private studio in Kew.
No appointment necessary.

6 Mortlake Road, Kew, Richmond, Surrey, TW9 3JA, nearest tube, Kew Gardens, nearest mainline station, Kew Bridge.

Finding and buying my wedding dress was the easiest part of organising my wedding by far. Louise Selby’s sample sale was the 3rd boutique I’d been to. I immediately fell in love with a dress that had been worn in a photo shoot but was a bit too small for me. Louise assured me she could tweak it and make it fit and I was sold. There were 4 other brides at the sale as well and we all ended up giving each other advise. (3 of the other 4 brides bought the dresses they tried on as well). It was a great experience and Louise was fantastic, putting up with all my alterations and not charging a thing for them. With Louise Selby’s dresses you can guarantee a quality-made, beautiful dress at a very reasonable price and a very personalised service in a friendly environment. I cannot recommend her sample sale enough.

Samantha Chitty

Louise Selby 25 Years Book

Louise Selby 25 Years

This season marks my 25th year as a wedding dress designer.

I wanted this book to represent a visual journey through a quarter of a century of designing and making wedding dresses. From the opulent frills and puffed sleeves of the late eighties, epitomised by Diana, Princess of Wales, to a more minimalistic and slender look in the nineties to a return to a demure, traditional look with Kate Middleton. My inspirations come from travel, searching through vintage shops abroad, old films, couture and current trends.

Along this journey, I discovered lace. I love the appearance of bare lace over skin, whether as a fluted lace sleeve or a sheer lace back. Chantilly, Guipure, Calais and Provencal all feature in my collections and have become my signature look.

I make all my dresses at my studio in Kew using lace that I source directly from France with silks from Europe. I oversee everything and attend all the fittings. My designs therefore appeal to discerning brides who recognise quality of workmanship and luxurious fabrics.

With my studio so close to the Royal Botanical Gardens of Kew, the language of flowers is relevant and poignant. My wedding gowns are known by exquisite floral names with romantic meanings, such as Forget-me-not (true love), Daisy (innocence) and Mistletoe (a kiss).

To commemorate my 25 years, I have featured some gorgeous new designs in this book hallmarked by my signature lace look. From the softest tulle-backed dresses with appliquéd lace to gowns with stunning sheer Calais lace backs, I strive to reflect a bride’s personality with elegant and timeless designs that fit beautifully.

Louise Selby 25 Years is available to purchase here.

Tara Dean wears Louise Selby Wedding Dress

Sample Sale Update

Following the success of Louise’s “winter” sample sale held in January 2013, another is planned for January, 2014. The sale was previewed on Brides Magazine and ELLE and despite the snow, many happy brides found their dream dresses at half the bespoke price.

One such lucky bride was Tara Dean ;

“I just wanted to say thank you for the wedding dress. We were really lucky day to have a beautiful sunny day, having cooled slightly from the heatwave and your dress was perfect for our summer wedding. We had the most amazing day and many of the guests commented on how gorgeous the lace was, I felt very lucky to have found it from you, managing to get to your sale at the right time on a snowy day.”

Photography courtesy of Kat Forsyth

Louise Selby Wedding Dress

Louise Selby at Brides, The Show

This season marks 25 years as a leading wedding dress designer for Louise Selby. To commemorate, her collection features some gorgeous new designs – hallmarked by her signature lace look. From the softest tulle-backed dress with appliquéd lace to gowns with stunning sheer Calais lace backs, her dresses are a statement of chic. She is also showcasing details such as white Provencal lace fluted sleeves and chiffon and lace cowl necks.

Join Louise in celebrating 25 years of elegance and style.


Book your tickets before Monday 30th September for your chance to win a fabulous two night stay at the luxurious Babington House – the perfect way to unwind after all the wedding planning.

Surrounded by the rolling hills of Somerset, the Georgian estate at Babington is an exclusive venue choice for your entire wedding.

Book Here

Show Dates

Friday 11th – Sunday 13th October 2013

Opening Times

Friday 11th (First Look): 5pm -9pm
Saturday 12th: 10am – 5pm
Sunday 13th: 10am – 5pm


Battersea Evolution
Battersea Park
SW11 4NJ

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