Consultation and Fitting

The Art of Bespoke

Louise Selby wedding dresses are made to measure in the comfort of her quiet private studio, close to leafy Kew Gardens and easily accessible from London or the Home Counties.
The toile fitting is essential because it ensures that the bridal gown will fit and flatter perfectly. Louise then makes the wedding dress itself, pinning and tucking and detailing to the high bridal couture standards that she’s known for.

Arranging Your Consultation

Please phone 020 8948 8681 or use the booking form to make your initial appointment with Louise Selby at her studio in Kew, near Richmond.
Louise will discuss the look you are after, the style of wedding and venue in detail. She will advise on the colour, shape and style of the gown, as well as accessories.
The wedding designs are bespoke. In other words, made to order and fit like a glove. This thorough tailoring process requires a minimum of two to three months and usually consists of three fittings.
There are a number of off the peg dresses or samples that are available for that spontaneous purchase. Please call Louise to find out which dresses are available and in which sizes. This is a popular option for brides, so not all the designs are always in stock. See below for terms and conditions for sample sales.
If you wish to order a Louise Selby wedding dress, a 50% deposit (non refundable) will be required.

Your Fittings

At the next appointment, measurements are taken and fabric samples chosen.
Once you have agreed on your bespoke design, Louise will make a calico toile of your wedding gown to try on at a fitting so that any adjustments can be easily made. It is therefore essential to wear the correct underwear at this stage.
Next is the main fitting, when you’ll see your wedding dress in your chosen fabrics for the first time. Further alterations can still be made at this stage, with a final fitting if required.
The balance is due on completion. Your dress is then ready for collection, or delivery arrangements can be made.
The result will be a beautifully hand-made and perfectly fitting wedding gown, exclusive to you.

Terms and Conditions for Sample Sale at Louise Selby

The dresses that go into my sample sale are all new and my own designs from my present collection. They are all made in the studio by myself and my team using silks and laces of the highest quality.
Every client is required to sign a copy of the following Ts & Cs when purchasing a dress at one of Louise’s sample sales.

No exchanges or refunds

Please note that there is no exchange or refund on any dresses or accessories sold during the sample sale.
We have taken great care with all the gowns on display. However, it is your responsibility to check you are happy with the dress when trying it on. Gowns are strictly sold as seen and repairs and/or dry cleaning are not included.


Dresses must be paid for in full either by cash, credit or debit card, or bank transfer at the time of purchase.


A sample should only be bought if it is a good fit as it is not worth purchasing if any alterations required are extensive. If alterations are necessary, please make a further appointment to bring the dress back. Further fittings are charged at £30 per fitting and alterations at £25 per hour.
Alternatively, you may wish to have alterations made externally: Louise will supply details of where this service is available but please note that any external alterations will be entirely your responsibility.


Once the dress is taken away, it is the entire responsibility of the purchaser. Your wedding dress is a precious thing and needs to hang somewhere suitable to avoid getting creased.