Charley the Bride: I haven’t always dreamt of getting married so I didn’t really know where to start with dresses. I imagined going to dress fittings being like in the films with lots of squealing girls and champagne, but Louise Selby was a calm, down-to-earth and very welcome opposite. I tried on around 6 of her dresses and felt like a celebrity with the triple full-length mirrors and someone tying me in! Her dresses are all so beautiful, but the one we chose was a winner – particularly with that back. I wanted to have bare feet but was advised against it so wore some cheap and cheerful sandals instead. The earrings were something old, blue and borrowed from my Mum.
Thank you, thank you thank you!
I still don’t think I’ve come down to earth after being awarded Regional Finalist – Wedding Dressmaker/Designer Of The Year, London And South East at The Wedding Industry Awards!
Monday, November 23 was such a magical evening from start to finish. In fact, the excitement started even before then with ‘What shall I wear?’. After much deliberation and several rounds of trying on, I settled on a black Armani dress (the tailoring is just incredible; the dress had an elegant cut-out neckline complemented by a sassy kick pleat at the back). I matched this with a pair of suede heels in a rich plum and set off the look with a faux fur number from Reiss that’s been gracing all the fashion pages recently. Hair – tick. Make up – tick. Uber – tick.
I invited my marketing consultant and longstanding friend, Caroline Gibson, to join me (who afterwards told me her heart was beating with anticipation/nerves so loudly, she was sure everyone in the presentation had heard it). Our taxi pulled into the stunning grounds of Morden Hall, which is a wedding venue set in National Trust parkland in south London. This country house was beautifully renovated as a wedding venue this year (brides take note – this place is Gorgeous with a capital G).
The event’s founders, Damien Bailey and his fabulous wife Anna, were at the door to greet everyone. We completely failed to resist the cheeky charm of the Beetle Juice guys who’d skilfully whipped up a very tasty cocktail. We eventually dragged ourselves away after taking a card (their cocktail bars are normally 1970s VWs) to savour the most delicious canapés provided by Galloping Gourmet.
The rooms were buzzing with chat and laughter: it was so lovely to meet the other regional finalists and learn about the services they provided, from a quirky VW campervan in the Transport category to the exquisite paper wedding decorations crafted by Laura in the Special Touches section – who won it!
I held my breath when the shortlist was read out for my category and leapt out of my seat when my name was read out. The most poignant moment was when Damien had read out an anonymous and very moving testimonial from one of my brides. So I want to thank everyone who voted for me – it’s so, so, so generous of you to have taken the time, and winning the award has absolutely made my year. Speaking of which, the accolade is now in pride of place on the table in my studio.
The evening continued on a high with photos, a video interview and was rather nicely rounded off with a glass of bubbly (of course).
Next stop: The TWIA National Awards in London this January at which the national winners of all 26 categories will be announced. Fingers crossed, and over a month to decide what to wear for it. I promise to keep you posted…….
So many happy brides came to Second the Best Bride to buy their dresses. Our lovely model, Miranda Stevenson looked gorgeous in a Christiana Couture dress for the Preview with her hair loosely plaited by Severin Hubert from the Hepburn Collection, for the perfect romantic, slightly bohemian relaxed look that symbolises weddings for summer 2015.
Do you have a Dress to sell?
Spring is in the air, maybe it’s time to dust down the cobwebs. I was delighted that you chose a Louise Selby dress, but would you consider sharing the experience? If you would like to give some one else the opportunity of wearing one of my designs, read on! As a new venture for 2015, Second the Best have decided to hold their first wedding dress sale. With over 14 years experience with their successful dress agency, Kate and Lulu have invited me, to host the sale in my Kew studio. I will be on hand to offer expert advice on styling and alterations. The sale will include dresses by other designers as well as my own (above are just two of the exquisite gowns we will be selling).
Severin Hubert from the Hepburn Collection will be giving mini bridal hair makeovers at the champagne preview. The sale will also include mother of the bride outfits and wedding hats.
Dresses must be clean and in pristine condition.
Save the date
Thursday 16 April with champagne evening preview from 7.00 to 9.00 pm
Friday 17 April,12.00 to 4.00 pm
Saturday 18 April, 10.00 to 4.00 pm
Pricing of the dresses will be mutually agreed and I can store your dress until the sale.
If it’s sold, you will receive 60% of the sale price. We anticipate sale prices to average between £500 and £1500 (if your dress is sold for over £1000 you will receive 70% of the sale price).
How to find out more
Second the Best Bride is an exceptional opportunity to purchase a high-end designer dress for a fraction of the original price in a lovely environment with expert service from Kate, Lulu and me.
To sell your wedding dress and/or a mother of the bride outfit, please contact me on 07726539886 or 02089488725 or email firstname.lastname@example.org.
Please feel free to pass the details on to your friends.
below are just some of the dresses we will be selling.
Saturday 17 January 2015
6 Mortlake Road, Kew, Richmond, Surrey, TW9 3JA
(limited parking available in drive, unrestricted parking in streets off the Mortlake Road)
10.00 am to 4.00 pm
No appointment necessary and no entrance charge.
One day only sample bridal sample sale to include all 2015 designs. Sizes from 8 to 12/14. Up to 60% off bespoke price. Alteration service available.
Accessories include Louise Selby veils, jewellery by Passionate about Vintage and Kirsten Goss.
More Details Here
Saturday January 17th, 10.00 am to 4.00 pm
You are invited to a very exclusive event: Louise Selby’s sample sale at her private studio in Kew.
No appointment necessary.
6 Mortlake Road, Kew, Richmond, Surrey, TW9 3JA, nearest tube, Kew Gardens, nearest mainline station, Kew Bridge.
“Louise’s studio was the first (and only) wedding dress boutique that I visited. I had heard about her sample sale a couple of weeks after we got engaged and popped along to have a quick look, having seen her beautiful Iris dress on the website the day before. The second I tried the dress on I knew it was perfect and exactly what I wanted. I couldn’t believe my luck that it was on sale too – having been used in a photoshoot previously. It was slightly too big for me but Louise assured me that she could easily tweak it to fit – and she was absolutely right. It really did look like it had been made for me by the time it was taken in. The whole experience was a pleasure from start to finish – really relaxed, friendly expert advice in a beautiful setting (it is worth going just to see the lovely studio!). I adored the dress and only wish I could wear it again.”
Jane and Tom photographed by Kristian Leven