Louise Selby wedding dress sample sale

Louise Selby Wedding Dress Sample Sale

Sample Sale

Saturday January 18th, 10.00 am to 4.00 pm

You are invited to a very exclusive event: Louise Selby’s sample sale at her private studio in Kew.
No appointment necessary.

6 Mortlake Road, Kew, Richmond, Surrey, TW9 3JA, nearest tube, Kew Gardens, nearest mainline station, Kew Bridge.

Finding and buying my wedding dress was the easiest part of organising my wedding by far. Louise Selby’s sample sale was the 3rd boutique I’d been to. I immediately fell in love with a dress that had been worn in a photo shoot but was a bit too small for me. Louise assured me she could tweak it and make it fit and I was sold. There were 4 other brides at the sale as well and we all ended up giving each other advise. (3 of the other 4 brides bought the dresses they tried on as well). It was a great experience and Louise was fantastic, putting up with all my alterations and not charging a thing for them. With Louise Selby’s dresses you can guarantee a quality-made, beautiful dress at a very reasonable price and a very personalised service in a friendly environment. I cannot recommend her sample sale enough.

Samantha Chitty

Louise Selby 25 Years Book

Louise Selby 25 Years

This season marks my 25th year as a wedding dress designer.

I wanted this book to represent a visual journey through a quarter of a century of designing and making wedding dresses. From the opulent frills and puffed sleeves of the late eighties, epitomised by Diana, Princess of Wales, to a more minimalistic and slender look in the nineties to a return to a demure, traditional look with Kate Middleton. My inspirations come from travel, searching through vintage shops abroad, old films, couture and current trends.

Along this journey, I discovered lace. I love the appearance of bare lace over skin, whether as a fluted lace sleeve or a sheer lace back. Chantilly, Guipure, Calais and Provencal all feature in my collections and have become my signature look.

I make all my dresses at my studio in Kew using lace that I source directly from France with silks from Europe. I oversee everything and attend all the fittings. My designs therefore appeal to discerning brides who recognise quality of workmanship and luxurious fabrics.

With my studio so close to the Royal Botanical Gardens of Kew, the language of flowers is relevant and poignant. My wedding gowns are known by exquisite floral names with romantic meanings, such as Forget-me-not (true love), Daisy (innocence) and Mistletoe (a kiss).

To commemorate my 25 years, I have featured some gorgeous new designs in this book hallmarked by my signature lace look. From the softest tulle-backed dresses with appliquéd lace to gowns with stunning sheer Calais lace backs, I strive to reflect a bride’s personality with elegant and timeless designs that fit beautifully.

Louise Selby 25 Years is available to purchase here.

Tara Dean wears Louise Selby Wedding Dress

Sample Sale Update

Following the success of Louise’s “winter” sample sale held in January 2013, another is planned for January, 2014. The sale was previewed on Brides Magazine and ELLE and despite the snow, many happy brides found their dream dresses at half the bespoke price.

One such lucky bride was Tara Dean ;

“I just wanted to say thank you for the wedding dress. We were really lucky day to have a beautiful sunny day, having cooled slightly from the heatwave and your dress was perfect for our summer wedding. We had the most amazing day and many of the guests commented on how gorgeous the lace was, I felt very lucky to have found it from you, managing to get to your sale at the right time on a snowy day.”

Photography courtesy of Kat Forsyth

Louise Selby Wedding Dress

Louise Selby at Brides, The Show

This season marks 25 years as a leading wedding dress designer for Louise Selby. To commemorate, her collection features some gorgeous new designs – hallmarked by her signature lace look. From the softest tulle-backed dress with appliquéd lace to gowns with stunning sheer Calais lace backs, her dresses are a statement of chic. She is also showcasing details such as white Provencal lace fluted sleeves and chiffon and lace cowl necks.

Join Louise in celebrating 25 years of elegance and style.


Book your tickets before Monday 30th September for your chance to win a fabulous two night stay at the luxurious Babington House – the perfect way to unwind after all the wedding planning.

Surrounded by the rolling hills of Somerset, the Georgian estate at Babington is an exclusive venue choice for your entire wedding.

Book Here

Show Dates

Friday 11th – Sunday 13th October 2013

Opening Times

Friday 11th (First Look): 5pm -9pm
Saturday 12th: 10am – 5pm
Sunday 13th: 10am – 5pm


Battersea Evolution
Battersea Park
SW11 4NJ

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