Charley the Bride: I haven’t always dreamt of getting married so I didn’t really know where to start with dresses. I imagined going to dress fittings being like in the films with lots of squealing girls and champagne, but Louise Selby was a calm, down-to-earth and very welcome opposite. I tried on around 6 of her dresses and felt like a celebrity with the triple full-length mirrors and someone tying me in! Her dresses are all so beautiful, but the one we chose was a winner – particularly with that back. I wanted to have bare feet but was advised against it so wore some cheap and cheerful sandals instead. The earrings were something old, blue and borrowed from my Mum.
There’s lots to smile about at the beginning of 2017 when I announce the date of my fifth sample sale. Saturday 28 January, 2017 at 10.00 am the doors will open, so book your appointment now! Is it really five years ago since my first sale, when it snowed and there were no trains and I wondered if anyone would come … But they did and it was a brilliant success, lots of gorgeous brides found their dream dresses at a fraction of the bespoke price and we have held a sale ever since at the same time. According to The Daily Telegraph, “rules of engagement” over 10,000 of you got engaged over Christmas and the New Year, we won’t be able to fit you in all at once but we will do our best which is why we are offering half hour appointments to spread you all out. These half hour slots can be booked in advance by emailing email@example.com
The sale is at the studio at 6 Mortlake Road, Kew, Richmond, TW9 3JA. There is limited parking in the drive and unrestricted parking in the streets off the other side of the Mortlake Road. Nearest tube is Kew Gardens and the nearest main line station is Kew Bridge.
There is a strict no returns or exchange policy.
If you are looking for “the one”, come to my sample sale on Saturday November 5th, 10.00 am to 3.00 pm, at 6 Mortlake Road, Kew, Richmond Surrey, TW9 3JA.
Choose from a wonderful selection of my signature bohemian chantilly lace dresses, grecian style crepe gowns with draping or classic zibeline columns. Expert advice on how to put together “the whole look” with stunning accessories; frothy tulle veils, lace boleros, satin jackets trimmed with fur.
All the gowns in the sample sale are new, in perfect condition and can be altered to fit you. Note there is a strict no returns or exchange policy. Prices from £750 to £1750. Sample sizes 8-12.
A midsummer night’s dream of a sample sale
‘Now, fair Hippolyta, our nuptial hour
Draws on apace….’
….and so does my sample sale on Saturday 25 June, 10.00 am to 4.00 pm
The bridal gowns are all from my 2016 collection, reduced down to between £750 and £1750. Choose from a wonderful selection of striking silk zibeline columns, exquisite lace gowns and stunning duchess satin wedding dresses, plus many more.
All the gowns in the sample sale are new, in perfect condition and can be altered to fit you. (See my website for details. Please also note there is a strict no returns or exchange policy.)
I look forward to seeing you on the day in my studio. With a Louise Selby dress, the course of true love always runs smooth….
Leicester Square, London at 7.30pm on Thursday 14 January. The red carpet is out…. a growing buzz of excitement in the air….people are dressed in their A-lister finery and wrapped up against the bitter night air….their VIP tickets are at the ready….which potential award winner is due to arrive?
Having won Regional Finalist Wedding Dressmaker/Designer of The Year – London and the South-East – back in November, I‘d made it through to the wedding industry award of all awards: the Finals. And what a night it was.
I couldn’t have achieved this without the wonderful support and testimonials received from all my lovely brides. A massive, ginormous thank you to everyone who voted for me, making my year!
A trip to Harvey Nichols had nailed my outfit (the dress code on the invite stated ‘Awards Chic’: a gorgeously twinkling black and gold top by xxxxx over a swishy black net skirt by xxxxx. Once again, I’d invited my lovely marketing consultant, Caroline Gibson (an award-winning copywriter herself!) as my guest.
The build up began with getting hair done then a visit to Space NK in Richmond for make up (if only the lovely girls at ID lived close by!). Thank goodness for Uber – however, not so ideal when you find yourself caught in a 20 minute traffic jam in Knightsbridge (maybe because of the Lumiere London festival starting?) but thankfully our Oyster cards were at the ready so we jumped ship and made the last leg of the journey by tube.
Leicester Square ‘s Café de Paris is a stunning venue that dates back to 1924. The rope barrier was lifted for us by the doormen on guard and in we swept. Once again, the lovely Beetle Juice guys were on hand with their delicious cocktails as we arrived. The venue was already filled with chatter and laughter, and we luckily spotted two available chairs upstairs with perfect views of the stage.
The evening kicked off with some breathtaking acrobatics by and then it was time for founder Damien Bailey to announce the 26 category winners, aided by Sky News presenter, Isabel Webster. Thousands had entered, hundreds of hours had been spent in judging, and now was the moment for the big reveal.
When my category for Wedding Dressmaker/Designer of The Year was announced and the shortlist displayed on screen, it felt like a decade had passed before the winner was announced – me! Being upstairs meant I had to make my way down the sweeping staircase (as if on a Ginger Rogers and Fred Astaire film set!). Cameras flashed, music played…it was an unforgettable moment. Proudly clutching my award, I then had to go backstage for a video interview followed by more photos.
Huge congratulations to all the other winners and, indeed, all the regional finalists. It was a a night in a million and simply wonderful to meeting so many talented people in the wedding industry that help make a wedding day so, so special, from florists to photographers to transport providers to venue stylists to my favourite named category – special touches.
How did the evening end? Well, there was music, there was dancing, there was champagne….but there wasn’t any sign of Leo. Apparently, he went post-premiere to The Groucho Club in London with a mystery brunette dressed in black. Which wasn’t me! I was still at the awards event having a great time. His loss, not mine!
There is no finer place to be in the weeks leading up to Christmas than at the Mandarin Oriental in Knightsbridge for the Brides Christmas Lunch. It is always the highlight of my Christmas calendar and a date in the diary I always look forward to. From the champagne reception where all the gorgeous girls from Brides Magazine greet their guests, to the exquisite ballroom, all laid out with crystal glasses and silver and white crockery – it’s a sight to behold and not forgetting of course, the fabulous Christmas tree at the top of the stairs. Magical!
And the goodie bags are to-die-for; Jo Malone, lime, basil and mandarin scented candles. It’s going to be a fragrant Christmas at 6 Mortlake Road!
You are invited to a very exclusive event: Louise Selby’s sample sale at her private studio in Kew.
Saturday January 16th 2016, 10.00 am to 4.00 pm
6 Mortlake Road, Kew, Richmond, Surrey, TW9 3JA, nearest tube, Kew Gardens, nearest mainline station, Kew Bridge.
No appointment necessary and no entrance charge.
One day only sample bridal sample sale to include all 2016 designs. Sizes from 8 to 12/14.
Up to 60% off bespoke price. Alteration service available.
“Louise’s studio was the first (and only) wedding dress boutique that I visited. I had heard about her sample sale a couple of weeks after we got engaged and popped along to have a quick look, having seen her beautiful Iris dress on the website the day before. The second I tried the dress on I knew it was perfect and exactly what I wanted. I couldn’t believe my luck that it was on sale too – having been used in a photoshoot previously. It was slightly too big for me but Louise assured me that she could easily tweak it to fit – and she was absolutely right. It really did look like it had been made for me by the time it was taken in. The whole experience was a pleasure from start to finish – really relaxed, friendly expert advice in a beautiful setting (it is worth going just to see the lovely studio!). I adored the dress and only wish I could wear it again.”
Jane and Tom photographed by Kristian Leven
Thank you, thank you thank you!
I still don’t think I’ve come down to earth after being awarded Regional Finalist – Wedding Dressmaker/Designer Of The Year, London And South East at The Wedding Industry Awards!
Monday, November 23 was such a magical evening from start to finish. In fact, the excitement started even before then with ‘What shall I wear?’. After much deliberation and several rounds of trying on, I settled on a black Armani dress (the tailoring is just incredible; the dress had an elegant cut-out neckline complemented by a sassy kick pleat at the back). I matched this with a pair of suede heels in a rich plum and set off the look with a faux fur number from Reiss that’s been gracing all the fashion pages recently. Hair – tick. Make up – tick. Uber – tick.
I invited my marketing consultant and longstanding friend, Caroline Gibson, to join me (who afterwards told me her heart was beating with anticipation/nerves so loudly, she was sure everyone in the presentation had heard it). Our taxi pulled into the stunning grounds of Morden Hall, which is a wedding venue set in National Trust parkland in south London. This country house was beautifully renovated as a wedding venue this year (brides take note – this place is Gorgeous with a capital G).
The event’s founders, Damien Bailey and his fabulous wife Anna, were at the door to greet everyone. We completely failed to resist the cheeky charm of the Beetle Juice guys who’d skilfully whipped up a very tasty cocktail. We eventually dragged ourselves away after taking a card (their cocktail bars are normally 1970s VWs) to savour the most delicious canapés provided by Galloping Gourmet.
The rooms were buzzing with chat and laughter: it was so lovely to meet the other regional finalists and learn about the services they provided, from a quirky VW campervan in the Transport category to the exquisite paper wedding decorations crafted by Laura in the Special Touches section – who won it!
I held my breath when the shortlist was read out for my category and leapt out of my seat when my name was read out. The most poignant moment was when Damien had read out an anonymous and very moving testimonial from one of my brides. So I want to thank everyone who voted for me – it’s so, so, so generous of you to have taken the time, and winning the award has absolutely made my year. Speaking of which, the accolade is now in pride of place on the table in my studio.
The evening continued on a high with photos, a video interview and was rather nicely rounded off with a glass of bubbly (of course).
Next stop: The TWIA National Awards in London this January at which the national winners of all 26 categories will be announced. Fingers crossed, and over a month to decide what to wear for it. I promise to keep you posted…….
We are thrilled to be holding our second “Second the Best Bride” sale on Saturday November 14th, after the success of our first sale in the Spring. Paula was just one happy owner of a Louise Selby dress whose beautiful “Primrose” gown found a new home.
“I absolutely adored my bespoke Primrose dress. It was so comfortable and light and just perfect for my September wedding in Tuscany. It made me quite sad to see it hanging on the back of our bedroom door knowing that it would not be worn again.
I had listed my dress on a couple of websites with no interest whatsoever, and was becoming downhearted when Louise told me about the Second the Best Bride sale.
Louise and her team were so professional and the process was so easy (and made any doubts I had about parting with my dress disappear). Louise really cares about the dresses – she did make them after all!
My dress was the first to be sold in the sale and I’m so pleased to think that it will make another bride as happy as I was on her special day.”
If you too, would like to give some one else the opportunity of wearing one of my designs I would be happy to include your dress in our next sale or maybe you know someone who is recently engaged and would like to come and experience expert advice, a beautiful collection of dresses and a fun and welcoming environment in which to find their dream dress. With over 14 years experience with their successful dress agency, Kate and Lulu are with me to offer expert advice on styling and alterations. The sale will include dresses by other designers as well as my own.
The sale will also include mother of the bride outfits and wedding hats.
Dresses must be clean and in pristine condition.
Save the Date
Saturday November 14, 10.00 am to 4.00 pm
Pricing of the dresses will be mutually agreed and I can store your dress until the sale.
If it’s sold, you will receive 60% of the sale price. We anticipate sale prices to average between £500 and £1500 (if your dress is sold for over £1000 you will receive 70% of the sale price).
So many happy brides came to Second the Best Bride to buy their dresses. Our lovely model, Miranda Stevenson looked gorgeous in a Christiana Couture dress for the Preview with her hair loosely plaited by Severin Hubert from the Hepburn Collection, for the perfect romantic, slightly bohemian relaxed look that symbolises weddings for summer 2015.